Greenwashing – What is it and how can I avoid it?

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Over the previous decade, the phrases ‘eco’, ‘eco resort’ and ‘eco lodge’ have grown massively in reputation.

From Raja Ampat, to the Mexican Riviera and the Honduran Bay Islands, ‘eco’ choices at the moment are a regular selection for many divers looking for trip lodging.

Many people are not capable of ignore Earth’s mounting environmental challenges.

So, it’s no marvel we’re looking for luxurious getaways that not solely present us with some nicely wanted relaxation and rest, however achieve this in a approach that claims to guard the surroundings and empower native communities. Seems like a win-win doesn’t it?

Nicely it's! Quite a few unimaginable dive resorts everywhere in the globe are going out of their strategy to do enterprise in another way. Whether or not they’re rising their very own meals, establishing marine protected areas, funding the native faculties or powering their property with 100% clear power, it’s sufficient to offer you an actual sense of optimism concerning the future.

It’s a no brainer that this interprets immediately into large advertising potential.

Sadly, this has led some operators to take advantage of this potential by attaching ‘eco’ phrases to their model, with out truly taking any actual motion. Not solely is that this massively deceptive, but in addition unfair and disappointing for these looking for to really do good with their trip spending.

Greenwashing is behaviour or actions that make individuals consider that an organization is doing extra to guard the surroundings than it truly is.

And that isn't cool.

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